matomo

Customer Search Optimization

Optimizing Customer Search with Modern Search Engine Technology

Efficient Implementation of High-Performance Search Technology for Accurate and Future-Proof Customer Data Management

Search Engine Technology Optimization

Challenge

An internationally active insurance company faced the urgent need to modernize its customer search capabilities. The existing search system was outdated, limited in performance, and no longer able to meet the growing demands for speed, data quality, and scalability. The goal was to introduce a powerful and flexible enterprise search engine capable of processing large datasets, delivering precise results, and enabling efficient as well as secure customer data management.

The new solution not only needed to significantly improve performance but also integrate seamlessly into the existing IT landscape. This would avoid operational disruptions and ensure business continuity. Additionally, it had to be future-ready—capable of handling larger data volumes, accommodating new customer segments, and adapting to regulatory changes without difficulty.

Our Approach

We began with a detailed analysis of the existing IT architecture, data structures, and internal workflows. Based on this assessment, we selected a modern search engine technology that met the client’s requirements for speed, scalability, flexibility, and maintainability. A strong focus was placed on ensuring that future requirements and additional functionalities could be integrated without compromising system stability.

  • Phased Implementation: Initial integration of personal data, followed by expansion to contract and asset data.
  • Custom Optimization: Fine-tuning search algorithms for maximum accuracy, including support for complex queries and intelligent ranking mechanisms.
  • Cost Efficiency: Leveraging a powerful open-source enterprise search solution to maximize cost-effectiveness without sacrificing performance or security.

This structured approach resulted in a modern search solution that meets today’s requirements while remaining adaptable to future needs—balancing performance, security, and usability.

Our Solution

The implemented platform is based on a high-performance enterprise search technology tailored to the insurer’s needs. It combines exceptional speed with intelligent relevance scoring of search results, offers advanced analytics for data management, and enables centralized control of data access and user permissions.

  • Centralized Data Integration: Unified search across customer, contract, and asset data, including duplicate detection and quality checks.
  • Real-Time Queries: Sub-second response times even for complex queries and large datasets.
  • Seamless Integration: Deployment without downtime and full compatibility with existing processes and interfaces.

Departments such as customer service, sales, and claims management benefit equally from improved data quality and faster access. At the same time, analytics and reporting tools can be leveraged more effectively to support data-driven decision-making.

Results & Added Value

With the new search engine in place, response times were drastically reduced, and the accuracy of search results improved significantly. Optimized resource utilization lowered operating costs, while customer data security was enhanced. The solution supports the company’s digital transformation journey, enabling fast and reliable business insights.

Long-Term Perspective

The combination of modern search technology, clear data architecture, and continuous optimization provides a solid foundation for scalable, flexible, and secure customer data management. The insurer is now well-equipped to handle growing data volumes, adapt to evolving regulatory requirements, and introduce additional digital services such as personalized offers or automated analytics. This not only increases operational efficiency but also delivers a lasting improvement in customer service quality.