matomo

Etatura: AI Media Buyer for Online Ads | FHC+P
Own Product · AI media buyer

Etatura

Your German-speaking AI media buyer

Etatura sits above the platform AIs: website and goal in, a finished campaign draft out, which you steer across platforms and which is explained to you in plain German. Made for ad budgets of roughly 500 to 5,000 euros per month, without an in-house marketing department. You do not have to be an ads expert, on request FHC+P sets up your ad accounts completely. And every automatic change only goes live after your approval. Live at etatura.de.

Context

Online advertising is expensive, opaque, and scattered

Performance Max, Advantage+, and Smart+ decide more and more on their own and explain less and less: you pay without understanding what works. On top of that every platform has its own ads manager, so for an overview you jump between interfaces and add up numbers by hand. Whoever wants help pays a retainer or a share of the ad budget, and most AI ads tools are English and US-hosted. That is exactly where Etatura comes in: a tool that speaks German with you, steers across platforms, and has honest EUR prices.

Features

Create, understand, and steer campaigns, from one interface

From website to campaign

Enter website, product, goal, and budget, and the AI builds the complete campaign draft: structure, ad copy, and keywords, in native German copy quality. You review and approve.

All campaigns in one place

Manage status, budgets, and bids across platforms from one interface, without jumping between ads managers, with one shared view of all numbers.

Performance explained in plain language

Clicks, costs, and conversions across all platforms in one view, with a plain-language explanation instead of a graveyard of metrics. You learn what is happening and why.

Budget recommendations with veto

Etatura suggests where your budget works better, on an independent measurement basis and with reasoning from your own numbers. Every automatic change is announced beforehand and can be stopped. The veto always stays with you.

Learns from your campaigns

Etatura evaluates your campaigns continuously, learns what works for you, and actively proposes new campaigns. Leads and deals from your website or CRM can be attributed via API and reported back to the platforms, so their bidding algorithms learn from real outcomes.

EU hosting, honest prices

Operated in the EU, encrypted storage of ad account tokens, tenant separation, two-factor authentication, and a data processing agreement. Public EUR prices instead of a contact form: a fixed monthly price, no percentage of your ad budget. Your media budgets are billed directly by the platform, Etatura earns nothing from them.

How Etatura works

Captures, drafts, explains, recommends, and waits for your veto

Step 1

Captures

From your website and your input, Etatura understands what you advertise and for whom.

Step 2

Drafts

Structure, ad copy, and keywords as a finished campaign draft in native German copy quality.

Step 3

Explains

After launch, Etatura translates the numbers into plain language: what works, what does not, and why.

Step 4

Recommends

Budget shifts on an independent measurement basis, announced before execution.

Step 5

Waits for you

Nothing goes live without your approval window. The veto always stays with you.

Platforms

All major ad platforms, from one interface

Six ad platforms are live: Google Ads, Microsoft Advertising (Bing), Amazon Ads, Meta (Facebook, Instagram, and Threads), LinkedIn, and X, with TikTok to follow. Etatura never promises a platform as ready while its connector is not, the current status is stated honestly at etatura.de.

Suite with Personativ

Organic and paid from one data base

Etatura is the advertising extension to Personativ, our tool for content and social media: images and videos from the Personativ media library are directly available for your ads in Etatura, one creative base for organic posts and paid campaigns. Product ads from Personativ shop data and boosting strong posts are planned. Subscribing to both products and linking them earns a 20 percent discount on both subscriptions. Etatura also works entirely on its own.

Own Product

Built by FHC+P, fully set up on request

etatura.de is developed by FHC+P and operated in the EU. You do not have to be an ads expert: on request we handle the complete setup as a service, connecting ad accounts, building the first campaign with the AI, setting up tracking and conversion measurement, and configuring reporting so you understand at a glance what works. Getting started is free for 14 days without a credit card, then from 49 euros per month with a monthly credit allowance for the AI features. Managing campaigns, syncing, and reporting cost no credits. Current pricing and the honest platform status at etatura.de.

Get started

Connect ad accounts,
review the draft, approve

Create a free account, connect your ad accounts, and try the AI campaign assistant. Or we set everything up for you.

Questions & Answers

FAQ

Have further questions? Feel free to contact us directly via our contact form or by e-mail.

What is Etatura? +

Etatura is FHC+P's German-speaking AI media buyer: create ad campaigns for several platforms from one interface, the AI builds structure, ad copy, and keywords from your website, explains the results in plain language, and proposes budget shifts. Every automatic change only goes live after your approval.

Which platforms does Etatura support? +

Six ad platforms are live: Google Ads, Microsoft Advertising (Bing), Amazon Ads, Meta (Facebook, Instagram, and Threads), LinkedIn, and X. TikTok follows. Etatura never promises a platform as ready while its connector is not; the current status is stated honestly at etatura.de.

Is Etatura fully automatic? +

No, and that is deliberate. Etatura proposes campaigns and budget changes, but every automatic change is announced beforehand and can be stopped within the approval window. The veto always stays with you.

What does Etatura cost? +

From 49 euros per month with a monthly credit allowance for the AI features; managing campaigns, syncing, and reporting cost no credits. A fixed monthly price, no percentage of your ad budget: your media budgets are billed directly by the advertising platform. Free for 14 days without a credit card. Subscribing to both Etatura and Personativ and linking them earns a 20 percent discount on both.

Do I need Personativ for it? +

No, Etatura solves the advertising part on its own. If you also use Personativ for content and social media, both work on the same data base: one shared media library today, product ads from shop data and post boosting are planned.

Is Etatura GDPR-compliant? +

Etatura is operated in the EU and designed for GDPR from the start: encrypted storage of ad account tokens, account-based tenant separation, two-factor authentication, and a data processing agreement.