Creation and Management of a Global Customer Directory

Challenge

Managing customer information is a significant challenge for global enterprises. Often, customer data exists in multiple systems that are not connected, resulting in redundant records, inconsistencies, and inefficient processes. The goal was to create a central, global customer directory that consolidates all relevant information, improves data quality, and provides a single view of the customer.

Our Approach

Our project approach began with a detailed analysis of existing customer data and systems. We identified data sources, gaps, and redundant records. Based on this analysis, we developed a strategy to consolidate and harmonize customer data.

Key actions:

• Building a central database for customer information
• Defining a unified data model and clear data quality standards
• Developing and implementing interfaces to integrate existing systems
• Conducting data cleansing processes to clean and consolidate data
• Introducing a governance framework to ensure data quality and security

Our Solution

The Global Customer Directory provides a single platform that delivers complete and consistent customer data. It provides a 360-degree view of the customer and supports operational and strategic decision making. Automated data maintenance and update processes increase efficiency and accuracy. The solution is scalable and flexible to accommodate future needs and additional data sources.